Black Friday The Fourth Turning

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"The Fourth Turning" Overview

This astonishing book will change the way you see the world--and your place in it. With startling originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about a new American era that will begin just after the millennium.

William Strauss and Neil Howe base this vision on a provocative new theory of American history. With the same intellectual audacity that animated their previous best-sellers, Generations and 13th-GEN, the authors look back five hundred years and uncover a distinct pattern: Modern history moves in cycles, each one lasting about the length of a long human life, each composed of four eras--or "turnings"--that last about twenty years and that always arrive in the same order. First comes a High, a period of confident expansion as a new order takes root after the old has been swept away. Next comes an Awakening, a time of spiritual exploration and rebellion against the now-established order. Then comes an Unraveling, an increasingly troubled era in which individualism triumphs over crumbling institutions. Last comes a Crisis--the Fourth Turning--when society passes through a great and perilous gate in history. Together, the four turnings comprise history's seasonal rhythm of growth, maturation, entropy, and rebirth.

Strauss and Howe locate today's America as midway through an Unraveling, roughly a decade away from the next era of Crisis. In a brilliant analysis of the post-World War II period, they show how generational dynamics are the key to understanding the cycles of American history. They draw vivid portraits of all the modern generations: the can-do G.I.s, the mediating Silent, the values-absorbed Boomers, the pragmatic 13ers, and the child Millennials. Placed in the context of history's long rhythms, the persona and role of each generation become clear--as does the inevitability of the coming Crisis.

By applying the lessons of history, The Fourth Turning makes some bold and hopeful predictions about America's next rendezvous with destiny. It also shows us how we can prepare for what's ahead, both individually and as a nation. As Future Shock did in the 1970s and Megatrends did in the 1980s, this groundbreaking book will have a profound effect on every reader's perception of where we've been and where we're going.

From the Hardcover edition.

"The Fourth Turning" Specifications

The Fourth Turning continues the project of mapping out the place of generations in history, a project begun in the authors' earlier books Generations and 13th Gen. If millennial fever takes hold, The Fourth Turning may be only the first of an impending wave of pseudo-scholarly tracts prognosticating future (but imminent!) doom as we collectively close the books on this millennium. Those expecting a serious or dry tome might be put off by the authors' taste for bulleted text and catchy phrasings, but can you blame these guys for wanting to make impending peril as exciting as possible? After all, they think we are headed toward "events on par with the Revolution, the Civil War, or World War II" in the next 20 years. Mixing solid understanding of present generational divisions, with some fairly broad generalizations, Strauss and Howe promise to move from history to prophecy. Fans of Future Shock, Megatrends, or Powershift will be familiar with the authors' style of writing and not at all put off by the book's reach or style. Their take on history provides an intriguing (if not always reliable) lens through which to view the past, present, and maybe even the future.

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Friday, October 14, 2011